What is Customer Loyalty?

The most rewarding aspect of creating a business is when customers come back. Or when they liked some aspect of your business so much that they have to tell their friends all about it. We have all experienced it first hand, something that was so rewarding, fun, or really well made that we just couldn’t wait to try it again or stop talking about it.

Be it a coffee shop with an edgy atmosphere, a restaurant that has a delicious menu item, or a super addictive app that you just can’t seem to put down. In this series we will explore some elements that drive this kind of behavior. 

Most likely you are here because you want to learn how to build customer loyalty. However, it is important to understand why you want to do this. It is not enough to say you want increased visibility or a higher revenue. But the most important thing is that you want to make your customers so happy that they cannot help themselves to consider another choice. 

In recent studies it has been shown how customer loyalty can make or break a business. Businesses that have repeat customers tend to thrive in a competitive environment. While the rest, with high churn rates, struggle along until they figure out a better solution. Let’s face it, it is much easier to keep customers than to create new ones. Not only is it easier, it is also cheaper! 

Now that we understand why customer loyalty is important, let’s see how we should go about attaining it. There really is only one way: give the customer what he or she wants! Sometimes it will be enough to have a great product and amazing service. However, most of the time it won’t. There is a catch: customers don’t really know what they want until they have it. This is where the tried and tested methods of customer loyalty programs come into play. 

In the following articles we will talk about the different types of customer loyalty programs and platforms, including our own, and the different ways in which you can help drive customer loyalty to the next level. 

“the person in front of you is no longer a casual buyer but a potential and precious partner whose willingness can be relied on in the years to come” - Albano Fabris